Case Studies
45 Days: Data & List Management Lead Capture & Tracking
An Aelera Success Story
60% Qualified Leads from a 200,000 Member Database in 45 Days
Results
60% of the opportunities in the sales forecast were included in the lead generation campaign.
Problem
Launch lead generation campaign to 8,000 targeted companies. However, sales force had 100,000 contacts in the SFA and customer data warehouse.
Solution
Aelera quickly cleaned the databases and pared the list down to 60,000 contacts; included postal and email validations; and build a simplified lead and management system and management dashboard.
The world's leading HR, benefits and payroll administration solutions provider wanted to launch a new lead generation campaign to 8,000 companies.
The direct mail, white papers, webinars, registration Web site and other lead generation tools were ready. The problem was that the company's 24 sales reps had 100,000+ contacts in their ACT! programs along with the corporate customer data warehouse, many of which were overlapping, old or incomplete.
Aelera quickly cleansed the databases, performed postal and email validations for the marketing pieces and established a new lead tracking system and tracking dashboard.
The 100,000+ contact list was pared down to 60,000 contacts. After a win/loss analysis, 60% of the opportunities in the sales forecast were included in the marketing campaign.