Case Studies
5 Days: Business Process Outsourcing
An Aelera Success Story
New Product Customer Trial in 5 Days
Results
Ads run Sunday morning. Calls are taken by Aelera staff. On Monday, demo CDs are shipped from Aelera facilities.
Problem
VP of Marketing is running full-page ads in Sunday's paper for a blind beta test of a new Internet service. Product launch vendors say they can support her - in one week.
Solution
In 5 days, Aelera's Business Process Outsourcing team designs and places ads, sets up an 800 number call center and help desk, staffs it, and has enrollment and lead management services ready to go.
A V.P. of Marketing with a multi-billion dollar telecommunications firm needed to quickly gather a large beta testing group to evaluate a new Internet services offering.
She had the product demo CD ready. However, she didn't yet have the back-end business support set up. She talks to the product launch vendors and is told they cannot meet her deadline - in one week. It's Tuesday and she calls Aelera.
Aelera secured full-page ads in the Sunday newspaper to recruit trial customers. By Sunday morning when the ads hit, Aelera has established and staffed a call center, help desk, enrollment capability and lead management system.
The V.P. of Marketing is so anxious to try the beta test; she decides to call the 800 number early Sunday morning. She's enrolled; all her questions are answered promptly. On Tuesday she receives her product demo CD - just like all the other beta testers.