Lead Management
Aelera has helped mid-market to multi-billion dollar companies ensure that leads generated by their sales and marketing efforts are not wasted. Often Aelera fills application gaps in popular marketing and sales automation software programs or customizes our clients' software when their business needs are not met by incumbent enterprise software.
We work within your legacy systems to capture all activity across your multi-channel marketing touch efforts - including direct mail/postal pieces, inbound/outbound call centers, trade shows, surveys, email, internet, and wireless. Touch management applications and interfaces are built to provide comprehensive intelligence including the last time a customer was touched, the last time a customer initiated contact and/or pro-active notification that the customer should hear from the client in the near future.
Aelera transforms our clients' legacy systems database into a comprehensive repository of marketing and sales data that provides analytical and lead routing rules to direct sales activity, including requests for calls, meetings, and information. Aelera also presents meaningful information and defined metrics via comprehensive, easy-to-understand dashboards that identify emerging customer behavior and the effectiveness of your campaign by marketing channel.
Aelera can build deeper and more sophisticated Full Cycle Lead Management applications within an existing infrastructure. Per our customers' requirements, Aelera configures qualification rules, including workflow-based configurations. Once customer touches are elevated to qualified leads, captured leads can be managed via web-based single entry; data imports from trade shows, events and marketing programs combined with automatic imports from web sites and other sources. Applications can also include automatic acknowledgements back to customers.
According to your requirements, automated email, timed-interval status, and other lead follow-up functions can be customized for optimal impact before the hand-off to the sales pipeline.
A number of filters can be employed to route leads by region, sales representative, city, state, zip code, product, industry or any number of variables which can also include a work queue method customized for specific needs.