Marketing ROI Audit
Companies that apply robust methodologies for auditing their marketing and sales programs, price quoting and contract management achieve much higher win rates and ensure that their revenue generating investments are optimized. The lifetime values of customer relationships are also significantly enhanced.
While many marketing and sales programs are evaluated by simple measurements such as leads generated or incremental revenue, Aelera ROI Audits for marketing and sales incorporate benchmarking as well as cost and risk metrics that provide accurate and meaningful information to evaluate marketing channels and win/loss data. Aelera's ROI audits and dashboards enable executives to act with confidence in altering their marketing mix for maximum effectiveness.
Aelera also provides audits of customer contracts with customer invoices to evaluate margins and ensure opportunities as well as ensure compliance. Audits are generated by individual campaigns, product and business units, or across the enterprise for ongoing Return on Marketing Investment (ROMI) and Return on Sales Investment (ROSI).