Win/Loss Analysis
Within your existing infrastructure and applications, Aelera provides a Total View of marketing and sales effectiveness from the start of a campaign through the buying decision, including: list acquisition, targeted prospect segmentation, lead generation, lead management, sales forecast, sales close and revenue generation.
Competitor Assessments, including product/service strengths, sales strategy and predictive response, are key components provided in your win/loss analysis.
Using your existing database, contact history, billing, CRM, sales pipelines and sales forecasts, historical assessments are made of past campaigns and customer contacts. Existing data is combined with analytics from new sales and marketing programs to provide a predictive analysis of customer actions, identify emerging customer behavior and generate accurate sales forecasts.
With integrated and comprehensive data collection and analytics, clients know what is working, what isn't and identify specific areas for improvement. Aelera develops Return on Marketing Investment (ROMI) and Return on Sales Investment (ROSI) metrics and unique insight as to how and when to allocate resources.
Insights on cost of sales, pricing, proposals, trend recognition and assessment, churn analysis and results by individual are also part of the complete and meaningful evaluation of marketing and sales effectiveness.